I have used Itchy’s Alphabet products for several years with primary children . . . It makes it easy to teach children sound- to- letter correspondence. They quickly make the connection between the shape of the key word and the shape of the letter representing the initial sound. Children enjoy the clean, colourful artwork. They are highly motivated to practice when it means playing games such as “Go Fish” or “Memory”. The cards and CD also provide fun and practical ways for parents to work with their child at home.