Itchy's Alphabet® English Phonics Products

A unique phonics program, now partly available in French Phonics and Spanish Phonics, Itchy's Alphabet® cards and support products provide children with a visual cue to the letter shape as well as an auditory cue for the letter sound. For example, many of the commercially-made alphabet sets use 'moon' or 'monkey' for the 'm' sound.
When children visualize these key words they do not envision the letter 'm'. When children think of our key-word, 'mountains', it immediately reminds them of the formation of the letter 'm' - the one with the mountains.

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Product Lines

English - Itchy's SMARTboard App

We are so pleased to introduce our first Itchy's Alphabet® SMARTBoard App! With this app, teachers can introduce each new alphabet letter cue on the SMARTBoard so children see the picture cue, see the letter overlay connection, hear the letter sound and listen to the Itchy’s Alphabet letter song.

English - Letters and Sounds - Establishing the Foundation for Reading

Download an audio/video recording of Brenda's popular power point presentation - Letters and Sounds - Establishing the Foundation for Reading for $15. The session is 1 hr. and 12 min. in length.

English - Itchy's Complete Collections

We offer a complete collection of all Itchy's Alphabet® products as well as a French Version and a Spanish Version which contain the key components of the program.

English - Starter Sets

Choose from our standard Starter Set, a Pre-school Starter Set or a Homeschool Starter Set.

English - Cards/Poster

  • Large Cards for the classroom wall
  • Game Cards for fun drill and practice
  • Phonics Sound Cards which cover the long, irregular and r-controlled vowels as well as consonant digraphs
  • Small Cards in the Slant Font only

French and Spanish Cards are also available.

English - Teaching Guides

Our teaching guide ties the entire Itchy's Alphabet® product line together.

French and Spanish Teaching Guides are also available.

English - Alphabet Flip Books

A 6" x 6" flip book on an A-Frame stand with a coil top. The pages flip forward to show first the picture cue, followed by a transparency overlay of the letters.

French and Spanish Alphabet Flip Books are also available.

English - Blackline Masters Sets

These pages give added reinforcement as the children color their own copy of the picture cues.

French and Spanish Blackline Masters Sets are also available.

English - Stickers/Deskstrips

Both have all of the characters from Itchy's Alphabet®.


This set of 25 adorable Itchy erasers makes an ideal holiday gift or end-of-programreward for your students.

Itchy Figurines

Itchy is a colorful, commercially-made plush worm with fuzzy hair, used to reinforce the short i sound. He is about 10" long and is a favorite with the students. (Assorted colors.)

English - Hands on Vowels

Children won't forget their short vowel sounds with these soft plush manipulatives in the image of each of our vowel picture cues. A must for every primary classroom!

English - Songs - Digital Download (.mp3)

Each letter has a 4-line rhyme to further emphasize the picture cue for those of you who love to sing along with the children!

French and Spanish Songs are also available.

English - Reproducible Readers

These packages contain blackline masters, similar to the illustrations. The booklets review 23 basic sight words in various patterned sentences.

French and Spanish Reproducible Readers are also available.