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Brenda Larson

B.Ed. ’71 University of British Columbia, M. Ed. ‘79, Gonzaga University, Spokane, WA

Brenda taught in the BC public school system for 34 years before retiring in 2006

1½ Years as a Remedial reading Teacher

Vancouver School District.

32 Years as a Learning Assistance Teacher

Vancouver, Langley and Central Okanagan School Districts of B.C.

In her role as Learning Assistance Teacher, she assisted students who struggled with academic learning, often supporting Kindergarten students who hadn't learned their letter sounds. This led her to develop Itchy's Alphabet Program.

Our Story

Popular Products

Itchy’s Alphabet Book

A 6″ x 6″ flip book on an A-Frame stand with a coil top. The pages flip forward to show first the picture cue, followed by a transparency overlay of the letters to show the connection between the two. One of the best alphabet books on the market today!

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Best Value


Complete Set

Purchase the Complete Set of  English Products for a Great Price

Everything you’ll need to start improving the literacy of each of your students.
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Starter Set

The Start to Something Great

Large Cards, Blackline Masters, 2 and 5, Itchy, Game Cards, Songs, Teaching Guide, Alphabet Book
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Designed to

Support Struggling Learners

Confirmed to support all learners!  Learning letters and sounds is one of the most abstract and confusing things we expect young children to do. Our picture cues in the shape of the letters provide a visual concrete connection to the sound and the formation simultaneously, significantly enhancing learning.

Systematic & explicit

Our program is based on a logical order of presentation using an easy to follow format that provides consistency for student learning.  Explicit instructions are given for introducing each letter sound and formation along with many follow-up activities.


Itchy’s Alphabet provides a visual cue for each letter, songs to stimulate the auditory channels and  numerous manipulative materials (Hands-On-Vowels, Stickers, Game Cards, Blending Cards, Drill Cards) to provide a kinesthetic connection.


When reviewing the research on embedded picture mnemonics in  his best-selling book, Essentials of Assessing, Preventing, and Overcoming Reading Difficulties, Dr. David Kilpatrick states, “. . .using pictures in which the letter can be logically or meaningfully embedded appears to be more effective than learning letters by themselves or with nonembedded keyword pictures. . . . One set that proved successful in a research study (DiLorenzo et all, 2011) is called Itchy’s Alphabet.”


Teachers and students have fun practicing the letters and sounds with Itchy’s Alphabet!  “We love Itchy” is a common refrain at our display booth at Teacher’s Conventions!  Even my Grade 5 and 6 students loved Itchy!


Phonics Program

Itchy's Alphabet® phonics program evolved through the thirty four years I worked with children who struggle to learn their letter sounds. These children had been taught the sounds and letter formations in the regular classrooms, using various programs, but had not achieved mastery and were referred for Learning Assistance support.

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Angela B. Golden CO

I teach kindergarten and last year I had four children enroll that had IEP’s . . . They came to me with zero letter recognition. . . . They were taken out 4 days a week for a half hour and your program was used with them daily. By the end of November, these kids knew all letters as well as ? of their sounds. We owe this in part to you and your program!!! The connection was made for the kids visually and they celebrated great successes that year. . . . Thank you very much for offering another way “that works”.

Barbara L. Vancouver, BC

One of the mothers has just bought some of your materials this week, for her little (special needs) girl, and was talking about how great it is.

Terri A., Tacoma WA

Today we talked about presidents. The children all voted for Itchy! We had come cookies for a Valentines Day treat. They were decorated with x’s and o’s. We skipped ahead and learned about the letter x and Itchy gave everyone a kiss! We have so much fun with Itchy!

"Truly Wonderful"

“I have used Itchy's Alphabet with my Kindergarten class for the first time this year. My students and I love it! Thank you for devising this program. It is truly wonderful.”

Graca H. Fort McMurray, AB

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Introducing our backed

Itchy's Alphabet SMARTBoard App

Teachers can introduce each new alphabet letter cue on the SMARTBoard so children see the picture cue, see the letter overlay connection, hear the letter sound and listen to the Itchy’s Alphabet letter song.

This great new app combines our Alphabet Book and Itchy’s Alphabet Songs into one, easy to use application.

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